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International Marketing

3rd Edition

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This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.

Zakup książki

International Marketing, Lorena S. Walsh

Język
Rok wydania
1993
Oprawa
(miękka)
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Tytuł
International Marketing
Podtytuł
3rd Edition
Język
angielski
Rok wydania
1993
Oprawa
miękka
Liczba stron
320
ISBN10
0712109811
ISBN13
9780712109819
Seria
Opis
This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.