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Marketing Concepts That Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
Zakup książki
Marketing Concepts That Win!, Martha Guidry
- Język
- Rok wydania
- 2011
- Oprawa
- (miękka)
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- Tytuł
- Marketing Concepts That Win!
- Podtytuł
- Save Time, Money and Work by Crafting Concepts Right the First Time
- Język
- angielski
- Autorzy
- Martha Guidry
- Wydawca
- Live Oak Book Company
- Rok wydania
- 2011
- Oprawa
- miękka
- Liczba stron
- 194
- ISBN10
- 1936909146
- ISBN13
- 9781936909148
- Seria
- Tagi
- Biznes
- Ocena
- 4,35 z 5
- Opis
- Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.