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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Zakup książki
The Advanced Dictionary of Marketing, Scott Dacko
- Język
- Rok wydania
- 2007
- Oprawa
- (miękka)
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- Tytuł
- The Advanced Dictionary of Marketing
- Podtytuł
- Putting Theory to Use
- Język
- angielski
- Autorzy
- Scott Dacko
- Wydawca
- OUP Oxford
- Rok wydania
- 2007
- Oprawa
- miękka
- ISBN10
- 0199286000
- ISBN13
- 9780199286003
- Seria
- Tagi
- Biznes
- Ocena
- 4,75 z 5
- Opis
- This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.