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This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
Zakup książki
Big in Asia, Michael Bäckmann, Charlotte Butler
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
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- Tytuł
- Big in Asia
- Podtytuł
- 25 Strategies for Business Success
- Język
- angielski
- Autorzy
- Michael Bäckmann, Charlotte Butler
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2002
- Oprawa
- twarda
- ISBN10
- 0333985117
- ISBN13
- 9780333985113
- Seria
- Ocena
- 4 z 5
- Opis
- This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.