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'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
Zakup książki
Feedback, Roger Ortuño Flamerich
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka)
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- Tytuł
- Feedback
- Podtytuł
- Direct and Interactive Marketing
- Język
- angielski
- Autorzy
- Roger Ortuño Flamerich
- Wydawca
- Index Books
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 187
- ISBN10
- 8496774325
- ISBN13
- 9788496774322
- Seria
- Tagi
- Opis
- 'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.