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What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
Zakup książki
Strategic Management, Barry J. Witcher, Vinh Sum Chau
- Język
- Rok wydania
- 2014
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- Tytuł
- Strategic Management
- Podtytuł
- Principles and Practice - Second Edition
- Język
- angielski
- Autorzy
- Barry J. Witcher, Vinh Sum Chau
- Wydawca
- Cengage Learning
- Rok wydania
- 2014
- Liczba stron
- 352
- ISBN10
- 1408063956
- ISBN13
- 9781408063958
- Seria
- Tagi
- Biznes, Sukces biznesowy
- Opis
- What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.