The Momentum Effect

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A few rare companies have discovered the secret to sustained high momentum, learning to create conditions that lead to exceptional organic growth, which accelerates business success. J.C. Larreche introduces a comprehensive framework for gaining, maintaining, and harnessing momentum's power. Drawing on new research and compelling case studies, he illustrates momentum's crucial role in value creation and outlines the process for developing the "power offers" at its core. This systematic approach to creating momentum applies to any business, industry, or market condition. Readers will learn to generate new value through a momentum strategy and build leadership competencies for highly profitable growth over the short and long term. Key insights include how momentum-driven firms can create 80% more shareholder value, the essential drivers of momentum strategy, and eight specific steps for implementing a winning momentum strategy. Additionally, the book outlines a five-step Momentum Leadership Ladder to help leaders systematically generate and direct momentum. This resource is essential for those looking to build momentum for growth and outpace competitors.