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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Zakup książki
Orchestrating Success, Richard C Ling
- Język
- Rok wydania
- 1989
- Oprawa
- (twarda)
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- Tytuł
- Orchestrating Success
- Podtytuł
- Improve Control of the Business with Sales & Operations Planning
- Język
- angielski
- Autorzy
- Richard C Ling
- Wydawca
- WILEY
- Rok wydania
- 1989
- Oprawa
- twarda
- Liczba stron
- 176
- ISBN10
- 0471132276
- ISBN13
- 9780471132271
- Seria
- Ocena
- 4,1 z 5
- Opis
- The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.


