How Digital Is Your Business?

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The most pressing issue in business today is becoming digital, impacting both traditional enterprises and cutting-edge Internet companies. Old-economy firms must adapt to avoid falling victim to capitalism's creative destruction, while dot-com companies face the challenge of proving their long-term viability. Initial attempts to assess "How digital is your business?" have often been disconnected from actual business needs. Slywotzky and Morrison clarify that becoming digital isn't merely about having a great website or advanced software; it involves transforming strategic options through digital technologies. A digital business stands out with strategic differentiation, innovative business models that capture profits in new ways, and compelling value propositions for customers and talent. This groundbreaking work appeals to everyone in the business realm, featuring in-depth profiles of digital pioneers like Dell, Charles Schwab, Cisco, and Cemex. It also provides insights into transitioning traditional enterprises like GE and IBM into digital entities, alongside analyses of profitable companies like AOL, Yahoo!, and eBay. Ultimately, the book emphasizes digital business design and the powerful tools available for shaping a digital future for any organization.