Art and Business

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In the uncertain economic climate of the 1990s, corporations are encouraged to transform their workplaces into centers of cultural excellence. Marjory Jacobson's research spans over thirty cities in eight countries, highlighting innovative corporate patrons who understand the value of risk-taking and high standards. Their art programs serve as management tools driven by enlightened self-interest. This work compiles over 40 case studies from notable companies such as Caisse des Depots in France, Fukuoka Jisho Co. in Japan, and Nestle in Switzerland, among others. These studies are enriched with interviews from key figures in the field and guidelines for establishing fine arts programs. The findings illustrate the significant role businesses can play in contemporary art and how art, in turn, benefits corporations. The insights presented are relevant for today and the future, appealing to businessmen, corporate designers, artists, curators, dealers, and anyone interested in contemporary art. Marjory Jacobson, founder and Managing Principal of Marjory Jacobson & Associates, has been advising businesses on arts programs since 1981 and previously served as Director of Exhibitions at the Massachusetts Institute of Technology's Hayden Gallery.