Więcej o książce
• Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Zakup książki
Color, Leatrice Eiseman
- Język
- Rok wydania
- 2006
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Color
- Podtytuł
- Messages and Meanings, A Pantone Color Resource
- Język
- angielski
- Autorzy
- Leatrice Eiseman
- Wydawca
- Hand Book Pr
- Rok wydania
- 2006
- Oprawa
- miękka
- Liczba stron
- 144
- ISBN10
- 0971401063
- ISBN13
- 9780971401068
- Seria
- Tagi
- Biznes, Poradniki, Sztuka, USA, Szkoła, Komunikacja, Marketing i PR, Projektowanie graficzne, Kolory, Teoria sztuki, Reklama i promocja, Aspekty psychologiczne
- Ocena
- 4,1 z 5
- Opis
- • Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.