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The Ultimate CRM Handbook
Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Autorzy
Ocena książki
Więcej o książce
Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
Zakup książki
The Ultimate CRM Handbook, John G. Freeland
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
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- Tytuł
- The Ultimate CRM Handbook
- Podtytuł
- Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
- Język
- angielski
- Autorzy
- John G. Freeland
- Wydawca
- McGraw-Hill
- Rok wydania
- 2002
- Oprawa
- twarda
- Liczba stron
- 304
- ISBN10
- 0071409351
- ISBN13
- 9780071409353
- Seria
- Tagi
- Biznes, USA, O książkach
- Ocena
- 3,2 z 5
- Opis
- Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.