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How to Promote, Publicize, and Advertise Your Growing Business

Getting the Word Out Without Spending a Fortune

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Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

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How to Promote, Publicize, and Advertise Your Growing Business, Kim Baker, Sunny Baker

Język
Rok wydania
1992
Oprawa
(miękka)
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Tytuł
How to Promote, Publicize, and Advertise Your Growing Business
Podtytuł
Getting the Word Out Without Spending a Fortune
Język
angielski
Wydawca
WILEY
Rok wydania
1992
Oprawa
miękka
Liczba stron
336
ISBN10
0471551937
ISBN13
9780471551935
Seria
Ocena
3 z 5
Opis
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.