Return On Influence

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This groundbreaking book explores how brands harness the power of influential bloggers, tweeters, and YouTube stars to enhance product awareness and drive sales. Marketing consultant Mark W. Schaefer reveals how to leverage advancements in social networking and influence marketing to achieve your objectives. It includes in-depth insights into the sources of online influence and their potential impact, along with interviews from over 50 experts, including tech blogger Robert Scoble and influence authority Robert Cialdini. The book offers a behind-the-scenes look at the controversial social scoring company Klout, detailing its method for assigning influence ratings. Readers will find practical tips to boost their personal power and online influence, complemented by more than a dozen original case studies on social influence marketing. Even if you're already active on platforms like Facebook, LinkedIn, and Twitter, this guide provides strategies to connect with "superconnectors" who can amplify your message through word-of-mouth. It presents a future of marketing that is low-cost, high-speed, and influence-driven. With compelling case studies, expert interviews, and actionable advice, this essential resource equips you for the evolving landscape of social networking, teaching you how to effectively build relationships and influence in the digital age.