Wyprzedane, ale poszukiwane!
Więcej o książce
This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.
Zakup książki
The M&E Handbook Series: Marketing, George B. Giles
- Język
- Rok wydania
- 1989
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- The M&E Handbook Series: Marketing
- Podtytuł
- 5th Edition
- Język
- angielski
- Autorzy
- George B. Giles
- Wydawca
- Pitman Pub Ltd
- Rok wydania
- 1989
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 071211419X
- ISBN13
- 9780712114196
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.