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Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.
Zakup książki
Eyetracking Web Usability, Jakob Nielsen, Kara Pernice
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Eyetracking Web Usability
- Język
- angielski
- Autorzy
- Jakob Nielsen, Kara Pernice
- Wydawca
- New Riders Publishing
- Rok wydania
- 2010
- Oprawa
- miękka
- ISBN10
- 0321498364
- ISBN13
- 9780321498366
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 3,75 z 5
- Opis
- Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.