Wyprzedane, ale poszukiwane!
Więcej o książce
The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Zakup książki
The Case for B2B Branding, Bob Lamons
- Język
- Rok wydania
- 2005
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- The Case for B2B Branding
- Podtytuł
- Pulling Away from the Business-to-Business Pack
- Język
- angielski
- Autorzy
- Bob Lamons
- Rok wydania
- 2005
- Oprawa
- twarda
- Liczba stron
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Seria
- Ocena
- 3,8 z 5
- Opis
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.