Wyprzedane
Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Ocena książki
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"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Zakup książki
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
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- Tytuł
- Design Directories: Branding
- Podtytuł
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Język
- angielski
- Autorzy
- Helena Vaidlová, Alastair Campbell
- Wydawca
- Cassell Illustrated
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Seria
- Kategorie
- Ocena
- 2 z 5
- Opis
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.