Harvard Business Review on Corporate Strategy

Więcej o książce

For readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies, this reference is essential. The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Articles include: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery; Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery; Desperately Seeking Synergy by Michael Goold and Andrew Campbell; The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal; Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart and Jeffrey F. Rayport; Why Focused Strategies May be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu; Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Jr., Philip Evans, and Lawrence E. Shulman; and Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander.