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Parametry
- 384 strony
- 14 godzin czytania
Więcej o książce
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.
Zakup książki
Spent, Geoffrey Miller
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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Metody płatności
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- Tytuł
- Spent
- Podtytuł
- Sex, Evolution, and Consumer Behavior
- Język
- angielski
- Autorzy
- Geoffrey Miller
- Wydawca
- Penguin Publishing Group
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 384
- ISBN10
- 0143117238
- ISBN13
- 9780143117230
- Seria
- Kategorie
- Tagi
- Biznes, Nauki przyrodnicze, Tematyka psychologiczna, Poradniki, Tematy prawne, Nauka, USA, Literatura fachowa, Zdrowie psychiczne, Przywództwo, Kultura, Pieniądze, Ewolucja, Psychiatria, Choroby psychiczne, Zachowanie, etologia, Psychologia społeczna, Patologia, Psychopatologia, Ludzka natura, Biologia ewolucyjna, Zachowania konsumenckie, Ekonomia behawioralna, Psychologia ewolucyjna
- Ocena
- 3,85 z 5
- Opis
- A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.