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Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.
Zakup książki
Rebranding Europe, Stavros Papagianneas
- Język
- Rok wydania
- 2017
- Oprawa
- (miękka)
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- Tytuł
- Rebranding Europe
- Podtytuł
- Fundamentals for Leadership Communication
- Język
- angielski
- Autorzy
- Stavros Papagianneas
- Wydawca
- ASP Editions
- Rok wydania
- 2017
- Oprawa
- miękka
- Liczba stron
- 176
- ISBN10
- 9057186209
- ISBN13
- 9789057186202
- Seria
- Ocena
- 5 z 5
- Opis
- Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens.