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This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques

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The Typography Idea Book, Steven Heller, Gail Anderson, Alex Steinweiss, Andrew Bryom, Saul Bass, Mehmet Ali Türkmen, Dave Towers, Brian Lightbody, Alvin Lustig, Alan Fletcher, Paula Scher, Kevin Cantrell, Robert Massin, Herb Lubalin, OCD, Alan Kitching, Elvio Gervasi, Francesco Cangiullo, Priest+Grace, Fodor Sunkio, Alejandro Paul, Zuzana Licko, Jonny Hannah, Jon Gray, A. M. Cassandre, Seymour Chwast, Paul Cox, Nicklaus Troxler, Sascha Hass, Ben Barry, Michiel Schuurman, Paulette Sychelmann, Zsuzsanna Fijn, Stephen Doyle, El Lissitzky, Wim Crouwel, Experimental Jetset, Wing Lau, Josef Muller-Brockmann, Herbert Bayer, Aron Jancsó, Jamie Reid, Tom Carnase, Milton Glaser, Rizon Parein, Roger Excoffon, Paul Belford, Alexander Vasin, Lester Beall, Neville Brody, Eric Gill, Tom Eckersley

Język
Rok wydania
2016
Oprawa
(miękka)
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Tytuł
The Typography Idea Book
Podtytuł
Inspiration from 50 Masters
Język
angielski
Rok wydania
2016
Oprawa
miękka
Liczba stron
128
ISBN10
1780678495
ISBN13
9781780678498
Seria
Opis
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques