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This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques

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The Typography Idea Book, Eric Gill, Steven Heller, Neville Brody, Jamie Reid, Alan Fletcher, Gail Anderson, Seymour Chwast, Herb Lubalin, Jon Gray, Stephen Doyle, Josef Muller-Brockmann, Milton Glaser, Robert Massin, Herbert Bayer, Wim Crouwel, A. M. Cassandre, Paula Scher, Alex Steinweiss, El Lissitzky, Alan Kitching, Paul Cox, Paulette Sychelmann, Ben Barry, Jonny Hannah, Brian Lightbody, Saul Bass, Experimental Jetset, Andrew Bryom, Mehmet Ali Türkmen, Kevin Cantrell, Dave Towers, Alvin Lustig, Sascha Hass, Nicklaus Troxler, Michiel Schuurman, Priest+Grace, Francesco Cangiullo, Zsuzsanna Fijn, OCD, Lester Beall, Elvio Gervasi, Aron Jancsó, Zuzana Licko, Fodor Sunkio, Alejandro Paul, Roger Excoffon, Tom Eckersley, Tom Carnase, Wing Lau, Paul Belford, Rizon Parein, Alexander Vasin

Język
Rok wydania
2016
Oprawa
(miękka)
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Tytuł
The Typography Idea Book
Podtytuł
Inspiration from 50 Masters
Język
angielski
Rok wydania
2016
Oprawa
miękka
Liczba stron
128
ISBN10
1780678495
ISBN13
9781780678498
Seria
Opis
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques