Captains of Consciousness
Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition
Autorzy
Ocena książki
Parametry
- 272 strony
- 10 godzin czytania
Więcej o książce
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Zakup książki
Captains of Consciousness, Stuart Ewen
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
Metody płatności
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- Tytuł
- Captains of Consciousness
- Podtytuł
- Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition
- Język
- angielski
- Autorzy
- Stuart Ewen
- Wydawca
- Basic Books
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 272
- ISBN10
- 0465021557
- ISBN13
- 9780465021550
- Seria
- Kategorie
- Tagi
- Tematy historyczne, Biznes, Tematyka psychologiczna, Tematyka filozoficzna, Polityka, USA, Kultura & Społeczeństwo, Kultura popularna, Reklama i promocja, Aspekty społeczne, Zachowania konsumenckie
- Ocena
- 4,1 z 5
- Opis
- Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.