How to Write a Successful Marketing Plan
A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
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Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions
Zakup książki
How to Write a Successful Marketing Plan, Roman G. Hiebing Jr., Scott Cooper
- Język
- Rok wydania
- 1997
- Oprawa
- (twarda)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- How to Write a Successful Marketing Plan
- Podtytuł
- A Disciplined and Comprehensive Approach - Second Edition - Revised and Expanded
- Język
- angielski
- Autorzy
- Roman G. Hiebing Jr., Scott Cooper
- Wydawca
- NTC Business Books
- Rok wydania
- 1997
- Oprawa
- twarda
- Liczba stron
- 510
- ISBN10
- 0844232025
- ISBN13
- 9780844232027
- Seria
- Kategorie
- Tagi
- Biznes, Marketing i PR, Planowanie
- Ocena
- 3 z 5
- Opis
- Here's everything you need to know to create a disciplined, comprehensive, "real-world" marketing plan. This second edition offers 50% more information -- data, ideas, worksheets, and strategic thinking. All-new chapters on linking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing. How to Write a Successful Marketing Plan: -- Details what information you need to prepare your plan -- Provides a 10-step method that lets you write a plan that quantitatively links all elements of the plan to deliver the sales objectives -- Helps you gather and apply the information you need to make the right strategic decisions