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The Global PR Revolution

How Thought Leaders Succeed in the Transformed World of PR

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“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution , public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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The Global PR Revolution, Maxim Behar

Język
Rok wydania
2019
Oprawa
(twarda)
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4,2
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Tytuł
The Global PR Revolution
Podtytuł
How Thought Leaders Succeed in the Transformed World of PR
Język
angielski
Wydawca
Allworth
Rok wydania
2019
Oprawa
twarda
Liczba stron
312
ISBN10
1621537153
ISBN13
9781621537151
Seria
Ocena
4,2 z 5
Opis
“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution , public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.