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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
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The Complete Idiot's Guide to Marketing, Sarah White
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
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- Tytuł
- The Complete Idiot's Guide to Marketing
- Podtytuł
- Second Edition
- Język
- angielski
- Autorzy
- Sarah White
- Wydawca
- Alpha
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 464
- ISBN10
- 1592571352
- ISBN13
- 9781592571352
- Seria
- Tagi
- Biznes, USA, Pisanie, Marketing i PR
- Ocena
- 2,8 z 5
- Opis
- From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.