Wyprzedane
Parametry
- 496 stron
- 18 godzin czytania
Więcej o książce
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Zakup książki
Global and Transnational Business, George Stonehouse, Tony Purdie, David Campbell, Jim Hamill
- Język
- Rok wydania
- 2004
- Oprawa
- (miękka)
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- Tytuł
- Global and Transnational Business
- Podtytuł
- Strategy and Management - Second Edition
- Język
- angielski
- Autorzy
- George Stonehouse, Tony Purdie, David Campbell, Jim Hamill
- Wydawca
- WILEY
- Rok wydania
- 2004
- Oprawa
- miękka
- Liczba stron
- 496
- ISBN10
- 0470851260
- ISBN13
- 9780470851265
- Seria
- Kategorie
- Tagi
- Biznes, Tematy prawne, Literatura fachowa, Teorie polityczne, Marketing i PR, Zatrudnienie, Sukces, Ramy
- Ocena
- 3,65 z 5
- Opis
- In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.