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e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
Zakup książki
E-Shock 2000, Michael de Kare-Silver
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka)
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- Tytuł
- E-Shock 2000
- Podtytuł
- The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers
- Język
- angielski
- Autorzy
- Michael de Kare-Silver
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 1999
- Oprawa
- miękka
- Liczba stron
- 304
- ISBN10
- 0333802330
- ISBN13
- 9780333802335
- Seria
- Kategorie
- Ocena
- 3 z 5
- Opis
- e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.