Bookbot

Focus Groups

A Practical Guide for Applied Research - 3rd Edition

Ocena książki

Więcej o książce

Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

Zakup książki

Focus Groups, Richard A. Krueger, Mary Anne Casey

Język
Rok wydania
2000
Oprawa
(twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.

Metody płatności

3,7
Bardzo dobra
44 Ocena

Brakuje nam tutaj Twojej recenzji.

Tytuł
Focus Groups
Podtytuł
A Practical Guide for Applied Research - 3rd Edition
Język
angielski
Rok wydania
2000
Oprawa
twarda
Liczba stron
320
ISBN10
0761920706
ISBN13
9780761920700
Seria
Ocena
3,7 z 5
Opis
Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.