Wyprzedane
Customer Experience
Future Trends and Insights
Ocena książki
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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Zakup książki
Customer Experience, Colin Shaw, Qaalfa Dibeehi, Steven Walden
- Język
- Rok wydania
- 2010
- Oprawa
- (twarda)
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- Tytuł
- Customer Experience
- Podtytuł
- Future Trends and Insights
- Język
- angielski
- Autorzy
- Colin Shaw, Qaalfa Dibeehi, Steven Walden
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2010
- Oprawa
- twarda
- Liczba stron
- 216
- ISBN10
- 0230247814
- ISBN13
- 9780230247819
- Seria
- Kategorie
- Ocena
- 3,8 z 5
- Opis
- Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.