Wyprzedane, ale poszukiwane!
Więcej o książce
By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.
Zakup książki
Marketing Management, Svend Hollensen
- Język
- Rok wydania
- 2019
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Marketing Management
- Podtytuł
- A Relationship Approach - Fourth Edition
- Język
- angielski
- Autorzy
- Svend Hollensen
- Wydawca
- Pearson Education Limited
- Rok wydania
- 2019
- Oprawa
- miękka
- Liczba stron
- 728
- ISBN10
- 1292291443
- ISBN13
- 9781292291444
- Seria
- Kategorie
- Tagi
- Biznes, Marketing i PR
- Opis
- By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.