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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Zakup książki
Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Język
- Rok wydania
- 2010
- Oprawa
- (twarda)
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- Tytuł
- Marketing Lessons from the Grateful Dead
- Podtytuł
- What Every Business Can Learn from the Most Iconic Band in History
- Język
- angielski
- Autorzy
- David Meerman Scott, Brian Halligan
- Wydawca
- John Wiley and Sons Ltd
- Rok wydania
- 2010
- Oprawa
- twarda
- Liczba stron
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Seria
- Kategorie
- Tagi
- Biznes, Tematyka muzyczna, USA, Marketing i PR
- Ocena
- 3,85 z 5
- Opis
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.