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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Zakup książki
The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Język
- Rok wydania
- 2000
- Oprawa
- (miękka)
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- Tytuł
- The Expressive Organization
- Podtytuł
- Linking Identity, Reputation, and the Corporate Brand
- Język
- angielski
- Wydawca
- Oxford University Press
- Rok wydania
- 2000
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Seria
- Kategorie
- Ocena
- 3,65 z 5
- Opis
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?