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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Zakup książki
Mobile Marketing for Dummies, Michael Becker, John H. Arnold
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Mobile Marketing for Dummies
- Język
- angielski
- Autorzy
- Michael Becker, John H. Arnold
- Wydawca
- For Dummies
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 384
- ISBN10
- 0470616687
- ISBN13
- 9780470616680
- Seria
- Kategorie
- Tagi
- Biznes, USA, Marketing i PR
- Ocena
- 3,25 z 5
- Opis
- Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.