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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Zakup książki
Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
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- Tytuł
- Creating and Delivering Your Value Proposition
- Podtytuł
- Managing Customer Experience for Profit
- Język
- angielski
- Autorzy
- Cindy Barnes, Helen Blakeman, David Pinder
- Wydawca
- Kogan Page
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Seria
- Kategorie
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,85 z 5
- Opis
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.