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Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
Zakup książki
Economics in a Business Context, Colin Haslam, Alan Neale, Sukhdev Johal
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka)
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- Tytuł
- Economics in a Business Context
- Podtytuł
- Third Edition
- Język
- angielski
- Autorzy
- Colin Haslam, Alan Neale, Sukhdev Johal
- Wydawca
- Cengage Learning Emea
- Rok wydania
- 1999
- Oprawa
- miękka
- Liczba stron
- 288
- ISBN10
- 1861524005
- ISBN13
- 9781861524003
- Seria
- Tagi
- Biznes, USA, Finanse, Case Studies
- Opis
- Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.