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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
Zakup książki
Tupperware, Alison J. Clarke
- Język
- Rok wydania
- 1999
- Oprawa
- (twarda)
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- Tytuł
- Tupperware
- Podtytuł
- The Promise of Plastic in 1950s America
- Język
- angielski
- Autorzy
- Alison J. Clarke
- Rok wydania
- 1999
- Oprawa
- twarda
- Liczba stron
- 241
- ISBN10
- 1560988274
- ISBN13
- 9781560988274
- Seria
- Ocena
- 4,1 z 5
- Opis
- Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.