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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Zakup książki
Using Focus Groups in Research, Lia Litosseliti
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
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- Tytuł
- Using Focus Groups in Research
- Język
- angielski
- Autorzy
- Lia Litosseliti
- Wydawca
- Continuum
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 104
- ISBN10
- 0826464726
- ISBN13
- 9780826464729
- Seria
- Tagi
- Tematy prawne
- Ocena
- 3,4 z 5
- Opis
- "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.