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"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Zakup książki
How to Write an Inspired Creative Brief, Howard Ibach
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
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- Tytuł
- How to Write an Inspired Creative Brief
- Język
- angielski
- Autorzy
- Howard Ibach
- Wydawca
- iUniverse
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 112
- ISBN10
- 1440158274
- ISBN13
- 9781440158278
- Seria
- Tagi
- Biznes
- Ocena
- 3,7 z 5
- Opis
- "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis