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Parametry
- 616 stron
- 22 godziny czytania
Więcej o książce
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Zakup książki
The Routledge Companion to Contemporary Brand Management, Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Język
- Rok wydania
- 2016
- Oprawa
- (twarda)
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- Tytuł
- The Routledge Companion to Contemporary Brand Management
- Język
- angielski
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2016
- Oprawa
- twarda
- Liczba stron
- 616
- ISBN10
- 0415747902
- ISBN13
- 9780415747905
- Seria
- Kategorie
- Ocena
- 4,5 z 5
- Opis
- As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.