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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
Zakup książki
Retail Management, Barry Berman, Joel R. Evans
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda)
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- Tytuł
- Retail Management
- Podtytuł
- A Strategic Approach - Tenth Edition
- Język
- angielski
- Autorzy
- Barry Berman, Joel R. Evans
- Wydawca
- Pearson College Div
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 682
- ISBN10
- 0131870165
- ISBN13
- 9780131870161
- Seria
- Kategorie
- Tagi
- Biznes, USA, Marketing i PR
- Opis
- This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.