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This is the story of St Luke's advertising agency and of the business ideas which lie behind it. St Luke's is owned entirely by its employees, all physical resources are shared, there is little hierarchy and all employees are involved in almost all decisions, including setting their own pay rises. The book describes and explains the business practices and philosophy behind St Luke's and examines its application to other companies in other industries.
Zakup książki
Open Minds, Andy Law
- Język
- Rok wydania
- 1998
- Oprawa
- (twarda)
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- Tytuł
- Open Minds
- Podtytuł
- 21st Century Business Lessons and Innovations from St. Luke's
- Język
- angielski
- Autorzy
- Andy Law
- Wydawca
- Orion Business Book
- Rok wydania
- 1998
- Oprawa
- twarda
- Liczba stron
- 259
- ISBN10
- 0752813951
- ISBN13
- 9780752813950
- Seria
- Kategorie
- Tagi
- Biznes, Reklama i promocja
- Opis
- This is the story of St Luke's advertising agency and of the business ideas which lie behind it. St Luke's is owned entirely by its employees, all physical resources are shared, there is little hierarchy and all employees are involved in almost all decisions, including setting their own pay rises. The book describes and explains the business practices and philosophy behind St Luke's and examines its application to other companies in other industries.