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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Zakup książki
Sonic Branding, Daniel M. Jackson, Paul Fulberg
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda)
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- Tytuł
- Sonic Branding
- Podtytuł
- An Essential Guide to the Art and Science of Sonic Branding
- Język
- angielski
- Autorzy
- Daniel M. Jackson, Paul Fulberg
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 201
- ISBN10
- 1403905193
- ISBN13
- 9781403905192
- Seria
- Opis
- Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.