Wyprzedane, ale poszukiwane!
Więcej o książce
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Zakup książki
Political Marketing, Jennifer Lees Marshment
- Język
- Rok wydania
- 2009
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Political Marketing
- Podtytuł
- Principles and Applications
- Język
- angielski
- Autorzy
- Jennifer Lees Marshment
- Wydawca
- Routledge
- Rok wydania
- 2009
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN10
- 0415431298
- ISBN13
- 9780415431293
- Seria
- Opis
- Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.