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Monetizing Innovation

How Smart Companies Design the Product Around the Price

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  • 241 stron
  • 9 godzin czytania

Więcej o książce

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.

Zakup książki

Monetizing Innovation, Madhavan Ramanujam, Georg Tacke

Język
Rok wydania
2016
Oprawa
(twarda)
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Tytuł
Monetizing Innovation
Podtytuł
How Smart Companies Design the Product Around the Price
Język
angielski
Rok wydania
2016
Oprawa
twarda
Liczba stron
241
ISBN10
1119240867
ISBN13
9781119240860
Seria
Opis
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.