Więcej o książce
The untold story of the world's premier bourbon and the family that made it #1 reveals the intertwined histories of America's favorite whiskey and the family dynasty behind it. Jim Beam, the top-selling bourbon whiskey, boasts over five million cases sold annually. For 207 years, a Beam family member has served as master distiller, ensuring quality and upholding the family legacy. The Beams have navigated numerous challenges, including government regulation, prohibition, shifting consumer preferences, and global competition. By creating a brand synonymous with quality and consistency, they have intertwined their success with the family's reputation, establishing a lasting legacy as one of America's greatest family business dynasties. This narrative goes beyond a simple account of "America's native spirit," as designated by Congress in 1964, to explore a story of business triumph rooted in quality, innovation, branding, and adaptability. F. Paul Pacult, a highly respected authority on beverage alcohol, has contributed to numerous publications and served as an expert on whiskey, beer, and wine for the History Channel documentary America History in a Glass.
Zakup książki
American Still Life, F. Paul Pacult
- Język
- Rok wydania
- 2003
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 15,90 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- American Still Life
- Podtytuł
- The Jim Beam Story and the Making of the World's #1 Bourbon
- Język
- angielski
- Autorzy
- F. Paul Pacult
- Wydawca
- WILEY
- Rok wydania
- 2003
- Oprawa
- twarda
- Liczba stron
- 256
- ISBN10
- 0471444073
- ISBN13
- 9780471444077
- Seria
- Kategorie
- Opis
- The untold story of the world's premier bourbon and the family that made it #1 reveals the intertwined histories of America's favorite whiskey and the family dynasty behind it. Jim Beam, the top-selling bourbon whiskey, boasts over five million cases sold annually. For 207 years, a Beam family member has served as master distiller, ensuring quality and upholding the family legacy. The Beams have navigated numerous challenges, including government regulation, prohibition, shifting consumer preferences, and global competition. By creating a brand synonymous with quality and consistency, they have intertwined their success with the family's reputation, establishing a lasting legacy as one of America's greatest family business dynasties. This narrative goes beyond a simple account of "America's native spirit," as designated by Congress in 1964, to explore a story of business triumph rooted in quality, innovation, branding, and adaptability. F. Paul Pacult, a highly respected authority on beverage alcohol, has contributed to numerous publications and served as an expert on whiskey, beer, and wine for the History Channel documentary America History in a Glass.