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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
Zakup książki
Visual Research, Ian Noble, Russell Bestley
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
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- Tytuł
- Visual Research
- Podtytuł
- An Introduction to Research Methodologies in Graphic Design
- Język
- angielski
- Autorzy
- Ian Noble, Russell Bestley
- Wydawca
- AVA Publishing
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 192
- ISBN10
- 2884790497
- ISBN13
- 9782884790499
- Seria
- Tagi
- Sztuka, Badania naukowe
- Opis
- Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.