Bookbot

CRM Unplugged

Releasing CRM's Strategic Value

Więcej o książce

Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

Zakup książki

CRM Unplugged, Philip Bligh, Douglas Turk, Michael E Porter

Język
Rok wydania
2004
Oprawa
(twarda),
Stan książki
Bardzo dobry
Cena
12,33 zł

Metody płatności

Nikt jeszcze nie ocenił.Oceń

Tytuł
CRM Unplugged
Podtytuł
Releasing CRM's Strategic Value
Język
angielski
Wydawca
WILEY
Rok wydania
2004
Oprawa
twarda
Liczba stron
224
ISBN10
0471483044
ISBN13
9780471483045
Seria
Opis
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.