Wyprzedane
CRM Unplugged
Releasing CRM's Strategic Value
Parametry
- 224 strony
- 8 godzin czytania
Więcej o książce
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Zakup książki
CRM Unplugged, Michael E Porter, Douglas Turk, Philip Bligh
- Język
- Rok wydania
- 2004
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- CRM Unplugged
- Podtytuł
- Releasing CRM's Strategic Value
- Język
- angielski
- Autorzy
- Michael E Porter, Douglas Turk, Philip Bligh
- Wydawca
- WILEY
- Rok wydania
- 2004
- Oprawa
- twarda
- Liczba stron
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Seria
- Kategorie
- Tagi
- Biznes, Technologia
- Opis
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.