Shift

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In Shift, Carlos Ghosn, the acclaimed CEO of Nissan, shares his journey of revitalizing the nearly bankrupt automotive company. When he became COO in 1999, Nissan was on the brink of collapse. Within 18 months, Ghosn turned it around, making it the most profitable large automobile manufacturer globally. He details his approach to achieving this turnaround, emphasizing the importance of challenging traditional Japanese business practices that hindered Nissan's effectiveness. Ghosn's management principles, honed during his tenure at Michelin and Renault, guided his decisions. Upon joining Nissan, he conducted a thorough examination of the business and unveiled the Nissan Revival Plan by October 1999. This strategy involved closing plants, laying off workers, dismantling outdated supply networks, and divesting marginal assets to focus on core operations. Cost-cutting was just the beginning; Ghosn implemented changes across all areas, from manufacturing to marketing. He updated the vehicle lineup, embraced innovative designs, and prioritized quality, which significantly enhanced Nissan's market image and reestablished its reputation for innovation. Shift offers a compelling behind-the-scenes perspective on transforming a world-class company, making it an essential read for business enthusiasts seeking insights from one of the industry's most successful leaders.