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Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.
Zakup książki
Newsjacking, Grant Hunter, Jon Burkhart
- Język
- Rok wydania
- 2013
- Oprawa
- (twarda),
- Stan książki
- Dobry
- Cena
- 17,70 zł
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Newsjacking
- Język
- angielski
- Autorzy
- Grant Hunter, Jon Burkhart
- Wydawca
- Thames & Hudson Ltd
- Rok wydania
- 2013
- Oprawa
- twarda
- Liczba stron
- 224
- ISBN10
- 0500516723
- ISBN13
- 9780500516720
- Seria
- Opis
- Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.